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Instructional Video Web Community

Published 11/25/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for? is an instructional and DIY video syndication website. The site syndicates and monetizes the video content that it offers, allowing content producers and website owners to benefit from advertising shown in the videos. Video collections are organized into Studios, which show available videos from a single content provider. Videos are further organized in over 20 categories and 140 sub-categories, including Arts, Business, Food, Games, Health, People, Pets, Tech, Travel and others.

The site serves three entities – Content Partners, Site Publishers and Advertisers. Content partners upload their content to the site, and the site screens, rates and categorizes the content. Site Publishers can then use the site's exclusive Smart Player to embed videos on their sites. Advertisers purchase advertising from the site, which is embedded in the video stream based on relevant content, much like with PPC (Pay Per Click) advertising. While the site has a large number of visitors who view videos directly on the site, the site's primary focus is monetization and distribution of the video content it contains.

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What is the history and popularity of the app?

Israel-based was found in 2007 by Hanan Laschover, Tal Simantov and Ran Harnevo. Hanan Laschover is currently CTO, while Tal Simantov is CMO and Ran Harnevo is CEO. The site has undergone continuous growth since launch, and currently serves millions of unique monthly visitors. 5Min was acquired in September 2010 by AOL for $65 million.

What are the differences to other apps?

Competition to comes from sites such as eHow and Monkeysee. Both of these sites offer a similar service to, however they do not allow for monetization of the content. eHow and Monkeysee both offer more total videos than, however. While eHow and Monkeysee offer embedding of their video content on user's websites, their primary focus is on on-site viewing of videos, while's focus is on distribution.

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How does the web app look and feel to use?

The site has a somewhat cluttered look and feel. While page loads are quite responsive, pages showing video previews proved very processor-intensive, to the point of interfering with the responsiveness of other applications. Navigation of the site is intuitive, with a convenient side menu bar showing the available categories. The site can also be searched by keyword. The site's browser-based video player worked very well. Advertising is displayed on the site as well as embedded in all videos provided by the site.

How does the registration process work?

Registration to the site is free and is required to upload videos to the site or to obtain the code to embed videos on the user's site. The registration process asks for username, email address, country and state or province, zip code, gender and date of birth.

What does it cost to use the application?

There is no premium membership offered to the site.

Who would you recommend the application to? is recommended to content creators, website publishers and advertisers. Content creators earn advertising revenue created by ads displayed in their videos. Website publishers can also share in the revenue generated by advertising by embedding related videos on their sites. And advertisers can reach a highly-targeted audience by advertising with the site.

  • Tens of thousands of videos in over 20 categories and 140 sub-categories
  • Users can contribute content and share in ad revenue from videos
  • Website owners can embed the Smart Player on their websites and share in ad revenue
  • Advertisers can reach a highly-targeted audience by advertising with the site
  • The site has millions of unique monthly visitors, however the primary focus is distribution and monetization of content

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