5min.com is an instructional and DIY video syndication website. The site syndicates and monetizes the video content that it offers, allowing content producers and website owners to benefit from advertising shown in the videos. Video collections are organized into Studios, which show available videos from a single content provider. Videos are further organized in over 20 categories and 140 sub-categories, including Arts, Business, Food, Games, Health, People, Pets, Tech, Travel and others.
The 5min.com site serves three entities – Content Partners, Site Publishers and Advertisers. Content partners upload their content to the site, and the site screens, rates and categorizes the content. Site Publishers can then use the site's exclusive Smart Player to embed videos on their sites. Advertisers purchase advertising from the site, which is embedded in the video stream based on relevant content, much like with PPC (Pay Per Click) advertising. While the site has a large number of visitors who view videos directly on the site, the site's primary focus is monetization and distribution of the video content it contains.Show more screenshots »
Israel-based 5min.com was found in 2007 by Hanan Laschover, Tal Simantov and Ran Harnevo. Hanan Laschover is currently CTO, while Tal Simantov is CMO and Ran Harnevo is CEO. The site has undergone continuous growth since launch, and currently serves millions of unique monthly visitors. 5Min was acquired in September 2010 by AOL for $65 million.
Competition to 5min.com comes from sites such as eHow and Monkeysee. Both of these sites offer a similar service to 5min.com, however they do not allow for monetization of the content. eHow and Monkeysee both offer more total videos than 5min.com, however. While eHow and Monkeysee offer embedding of their video content on user's websites, their primary focus is on on-site viewing of videos, while 5min.com's focus is on distribution.
The 5min.com site has a somewhat cluttered look and feel. While page loads are quite responsive, pages showing video previews proved very processor-intensive, to the point of interfering with the responsiveness of other applications. Navigation of the site is intuitive, with a convenient side menu bar showing the available categories. The site can also be searched by keyword. The site's browser-based video player worked very well. Advertising is displayed on the site as well as embedded in all videos provided by the site.
Registration to the 5min.com site is free and is required to upload videos to the site or to obtain the code to embed videos on the user's site. The registration process asks for username, email address, country and state or province, zip code, gender and date of birth.
There is no premium membership offered to the 5min.com site.
5min.com is recommended to content creators, website publishers and advertisers. Content creators earn advertising revenue created by ads displayed in their videos. Website publishers can also share in the revenue generated by advertising by embedding related videos on their sites. And advertisers can reach a highly-targeted audience by advertising with the site.